Job Profile Of Search Engine Optimization Consultants
If you are thinking of pursuing a job in the field of search engine optimization. It will do you well to become familiarized about the job profile of those employed in this industry. Given below is information about the prerequisites for getting employed in a firm in the search engine optimization service sector.
Optimization service consultants have the option to work for individuals or for companies. Even though this field is purely result-oriented, over 43 percent of those employed in this field possess four-year degrees. I say so based on the information provided in the 2010 Search Engine Optimization Industry Survey in the SEOMoz website. Almost 20 percent possess master’s degree, eight percent possess associate degrees and 13 percent have attended college.
Owing to the fact that these consultants possess expertise on computer systems, especially Internet applications, they will have obtained degrees in software engineering, computer science or mathematics. This is what the U.S. Bureau of Labor Statistics claims. Continuing education is required to keep up with ever-changing technology. To obtain certifications from vendors and professional organizations will also help you horn your skills.
Required Skill Set
Several techniques are used by optimization service consultants for increasing their search ranking of websites. To identify and solve search issues making use of tools tied to search engines is important. Keyword analysis is another popular technique. It identifies the word researchers tend to use while searching for specific information. When more words like these appear on the site, the site will be able to assume higher rankings.
A 2010 SEO Industry Survey for over 10,000 SEO professionals states that salaries for optimization service consultants range from less than $30,000 on a yearly basis to more than $250,000 on an annual basis. That is inclusive of salaries, bonuses as well as side projects. Around 17 per cent of respondents receive lowest salaries. Only around 2 per cent made the highest. Other breakdowns include 16 percent earning $30,000 to $40,000. 15 percent earn $45,000-$60,000, 11 percent earn $60,000 to $75,000 and 12 percent receive $75,000 to $100,000.
Those were some things that you need to know if you are pursuing a job in the search engine optimization service sector. Despite all the uncertainty associated with this field, it remains lucrative for reasons obvious. Take the plunge if you possess the required educational qualification and skills.